Advertising & Public Relation
 

DURATION-ONE YEAR

SUBJECT-ADVERTISING

Requirement and Role/Principles, Concept

and Management, Means of Advt., Consumer

Behavior

SUBJECT-COMMUNICATION

Communication Skills (Hindi, English

Language), Corporate Communication,

Computer Skills for Communication, Effective

Writing Skills and Public Speaking (Oration

Skills)

SUBJECT-MEDIA PLANNING &

MARKETING

On-Line Marketing, Brand Management/

Planning & Implementation.

SUBJECT-PUBLIC RELATION

Mass Media, Concept, Technique, Role &

Principles of PR, Quality of PRO.